Meet the Brain Health Educators
Gail Carels, MD (Retired)
Dr. Carels works with individuals to support lifelong brain health and overall wellness. She brings a holistic, compassionate approach grounded in decades of family medicine experience.
Background & Experience:
Family Medicine Physician (retired)
MD, University of Wisconsin–Madison
Residency, Fox Valley Family Medicine
Former clinician with Prevea Health
Current volunteer with NEW Community Clinic
Why This Work Matters to Gail:
“I believe everyone deserves the opportunity to live their healthiest life. Supporting brain health is a powerful way to help people stay connected, active, and well.”
Kathy Hilgenberg, RN (Retired)
Kathy supports individuals and families navigating Alzheimer’s and brain health through education grounded in both clinical and lived experience. She focuses on helping people feel informed and less overwhelmed.
Background & Experience:
Registered Nurse (retired)
Extensive experience caring for individuals with neurodegenerative diseases
Personal caregiving experience for family members with Alzheimer’s
Focus on nutrition and lifestyle approaches to brain health
Why This Work Matters to Kathy:
“My personal journey with Alzheimer’s in my family showed me just how difficult this path can be. I want others to feel supported, informed, and not alone as they navigate it.”
Kevin Sandmire, MD (Retired)
Kevin partners with individuals and caregivers to support brain health and dementia care through practical lifestyle strategies. He brings both clinical expertise and personal caregiving experience to his work.
Background & Experience:
Board Certified Internal Medicine Physician (retired)
34-year career with Westside Clinic and Prevea Health
Extensive experience caring for individuals with dementia
Personal experience supporting a parent with dementia
Why This Work Matters to Kevin:
“Having cared for both patients and my own family member with dementia, I understand how complex and emotional this journey can be. I’m committed to helping others feel more prepared, supported, and hopeful.”
Bobbi Jo Dorsey
Bobbi Jo works closely with individuals and families navigating aging and neurodegenerative conditions. She brings both professional expertise and personal compassion to help people feel supported and informed.
Background & Experience:
10+ years working with seniors and their families
Senior Care Advisor supporting complex care decisions
Specialized focus on Parkinson’s disease and movement disorders
Personal experience supporting a loved one with Parkinson’s
Why This Work Matters to Bobbi Jo:
“I’m passionate about helping families feel less alone and more confident as they navigate the challenges of Parkinson’s and aging. Everyone deserves support, clarity, and compassion on this journey.”
Rolf S. Lulloff, MD (Retired)
Dr. Lulloff works with individuals to improve brain performance and navigate conditions like Parkinson’s through education and lifestyle strategies. His work is deeply rooted in both science and personal experience.
Background & Experience:
Retired Orthopedic Surgeon
Co-founder and Board President, The Brain Center of Green Bay
MD, University of Wisconsin School of Medicine
40+ years in clinical practice with Prevea Health and HSHS St. Mary’s Hospital
Extensive study of brain health, cognition, and performance
Why This Work Matters to Dr. Lulloff:
“My passion for brain health is deeply personal. Supporting my wife through Parkinson’s shaped my commitment to helping others better understand and care for their brains.”
Norm Schroeder, MD (Retired)
Norm works closely with individuals to support preventative brain health through practical, personalized strategies. His approach combines decades of medical experience with a focus on helping people take meaningful, manageable steps forward.
Background & Experience:
Board Certified Family Medicine Physician (retired)
MD, University of Illinois College of Medicine
MBA, University of Wisconsin–Milwaukee
Former Medical Director for multiple health and life insurance companies
Clinical experience across Wisconsin communities, including Beaver Dam, Two Rivers, and Appleton
Why This Work Matters to Norm:
“I’m passionate about helping people take a proactive approach to their brain health so they can stay active, independent, and engaged in the life they love.”